Privacy policy

Last updated: May 2025

Marylenne is committed to protecting your data and respecting your privacy in full compliance with international regulations such as the GDPR (EU) and CCPA (California).

1. Personal Information We Collect

We collect the following personal data when you interact with our website or services:

  • Identity and contact details (name, address, email, phone)

  • Payment and transaction data (processed securely by Stripe, PayPal)

  • Device and browsing data (IP address, browser type, cookies)

2. Legal Basis for Processing (GDPR)

We process your data under the following legal bases:

  • Contractual necessity: to fulfill orders and provide services

  • Legal obligation: to comply with tax and accounting laws

  • Consent: for marketing communications (you may withdraw at any time)

  • Legitimate interest: to prevent fraud and ensure site security

3. How We Use Your Data

  • To process and deliver your orders

  • To communicate with you (order confirmations, support)

  • To send promotional emails or offers (if you opted in)

  • To improve your experience and serve personalized ads

4. Third-Party Data Sharing

We share data only with trusted third-party partners, including:

  • Payment processors (Stripe, PayPal)

  • Shipping and logistics services

  • Advertising and analytics platforms (Meta, Google)

These providers act under strict data protection agreements and can only process your data on our behalf.

Note: The above excludes text messaging originator opt-in data and consent; this information will not be shared with any third parties.

5. SMS Communications and Data Handling

5.1 Best Practices

Our privacy policy includes a complete description of our program and how we handle data connected to it. Specifically, we clarify how we collect, use, and share phone numbers:

  • We collect phone numbers to send SMS notifications, including promotional offers and order updates.

  • Phone numbers are used strictly for communication purposes as per your opt-in consent.

  • We do not share your phone number with unauthorized third parties.

5.2 SMS Abandoned Cart Notifications

Marylenne’s website uses cookies to help keep track of items you put into your shopping cart, including when you have abandoned your cart. This information is used to determine when to send cart reminder messages via SMS.

5.3 Third-Party Data Sharing for SMS

If our privacy policy mentions data sharing or selling to non-affiliated third parties, it must specify that this data sharing excludes SMS opt-in data and consent.

Clarification:
The above excludes text messaging originator opt-in data and consent; this information will not be shared with any third parties.

5.4 Location Tracking and Location-Based Services

If we collect location-based data (e.g., IP address-based geolocation for currency conversion or SMS targeting), it is fully described here:

  • We collect location data through IP address analysis or device settings.

  • This data is used to improve service personalization (e.g., showing local currency or targeting SMS communications based on location).

  • Location data is never shared with third parties outside of what’s strictly necessary for these functions.

6. International Transfers

Some of your data may be transferred outside your country (e.g., hosted on Shopify servers in the U.S.).
We use legal safeguards such as:

  • Standard Contractual Clauses (SCCs)

  • Adequacy decisions (when applicable)

7. Data Retention

  • Order data: kept for 5 years for legal and audit purposes

  • Marketing data: kept until you unsubscribe or request deletion

  • Analytics data: kept for up to 26 months (based on Google policy)

8. Your Rights

You have the right to:

  • Access your data

  • Request corrections or deletions

  • Withdraw your consent

  • File a complaint with your local data protection authority

To exercise these rights, contact us at: privacy@marylenne.com

9. Cookies & Tracking

We use cookies and tracking technologies for:

  • Performance and traffic analytics

  • Retargeting and advertising

  • Shopping behavior analysis

You can manage or disable cookies directly via your browser or device settings.

Currency Conversion (BEAST App)
By using our website, you (the visitor) agree to allow third parties to process your IP address to determine your location for currency conversion. You also agree to have that currency stored in a session cookie in your browser (a temporary cookie that is automatically removed when you close your browser). This ensures the selected currency remains consistent while you browse our site and helps display prices in your local currency.

10. Children’s Privacy

Our services are not intended for children under 13.
We do not knowingly collect data from children.
If you believe a child has submitted personal information to us, please contact us, and we will delete it immediately.

11. Security

We implement physical, technical, and organizational security measures to protect your data.
However, no digital system is ever 100% secure. We work to minimize risk as much as possible.

12. Changes to This Policy

We may update this Privacy Policy at any time.
The latest version will always be available on our website footer.

Contact
Marylenne
Email: privacy@marylenne.com